As a Senior Brand & Communications Associate at AC Ventures, Abel is driving the firm’s success through her exceptional contributions to marketing and communications. Before joining the company in mid-2021, she dedicated over four years to the development of Marketeers, a distinguished division of MarkPlus Inc., renowned for its focus on media and MICE. Abel holds a Bachelor’s degree in Journalism, graduating with honors, and a Master’s degree in Communications and Media Studies from Pelita Harapan University.
Abel’s fervent enthusiasm for branding, marketing, and communications shines through her diverse portfolio of work spanning Indonesia, China, Singapore, and South Korea. Passionate about writing and storytelling, Abel actively participates in multiple book-writing projects, co-authoring with accomplished industry professionals, including Hermawan Kartajaya. With a strong media network spanning the globe, Abel possesses a unique ability to drive compelling brand stories. Her impactful content and strategic initiatives continue to be a driving force behind AC Ventures’ success and the achievements of its portfolio companies.
My mission is always to tease out the most meaningful insights and analyses of successful tech startups and key deals. From there, I can tell stories across multiple mediums to drive our firm and portfolio to new heights. Key elements include understanding the factors propelling their performance, the uniqueness of their business models, and the effectiveness of their leadership. Additionally, as a storyteller, I value information about deal structures, investor returns, market trends, and forecasts for future growth in tech.
As a Senior Brand & Communications Associate at AC Ventures, Abel is driving the firm’s success through her exceptional contributions to marketing and communications. Before joining the company in mid-2021, she dedicated over four years to the development of Marketeers, a distinguished division of MarkPlus Inc., renowned for its focus on media and MICE. Abel holds a Bachelor’s degree in Journalism, graduating with honors, and a Master’s degree in Communications and Media Studies from Pelita Harapan University.
Abel’s fervent enthusiasm for branding, marketing, and communications shines through her diverse portfolio of work spanning Indonesia, China, Singapore, and South Korea. Passionate about writing and storytelling, Abel actively participates in multiple book-writing projects, co-authoring with accomplished industry professionals, including Hermawan Kartajaya. With a strong media network spanning the globe, Abel possesses a unique ability to drive compelling brand stories. Her impactful content and strategic initiatives continue to be a driving force behind AC Ventures’ success and the achievements of its portfolio companies.