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WE ARE BRUNN

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OUR TEAM

Experts With Purpose

Adrian Li

Founder & Managing Partner, AC Ventures

“The litmus test of a promising investment isn’t the pitch deck; it’s that rare and special blend of founder-market fit.”
CONTACT ME VIA
Background

Adrian Li is an entrepreneur and veteran investor in the Indonesian and Southeast Asian tech industry. As Founder and Managing Partner of AC Ventures, he has invested in over 80 businesses in the past decade, including category leaders such as Stockbit, Shipper, Xendit, Koinworks, Julo, Carsome, and others.

With co-founding experience in both China and Indonesia, Adrian brings a unique perspective and valuable insights to any business. His first startup became the largest live online English training service in China before being acquired in 2010. Adrian then joined Rocket Internet as a Managing Director, building ventures in China and Southeast Asia. In 2014, he launched Convergence Ventures, which later became AC Ventures in 2019.

Adrian graduated from Cambridge University with a BA and MA in Economics and was elected a Hawk in recognition of his contributions to university and national-level judo. He obtained his MBA from Stanford Graduate School of Business.

He is a business mentor at Endeavor, The Founders Institute, and Antler, and is a member of YPO. Adrian is also an endurance race enthusiast having completed over 15 70.3 events and as well as a Full Ironman.

On The Lookout For

As a tech investor, my pursuit lies in partnering with founders who demonstrate a combination of vision, grit, and relentless execution. These individuals need to present clear, viable plans underpinned by profound business acumen and adaptability to their local markets. Crucially, my investment decisions are guided primarily by the conviction, drive, and execution of founders building businesses in large scalable markets.

Understanding Indonesia and other emerging Asian markets is vital. Founders with this unique know-how can unlock previously untapped potential, respond swiftly to changing dynamics on the ground, and outperform the tapestry of competitors. Their networks and understanding of cultural nuances, consumer behavior, and regulatory frameworks drive success and sustainable growth.

Perhaps most important, founders must possess integrity and leadership skills. They lead during turbulence, inspire teams, and foster trust. It’s not just about ideas but about those who can bring them to life successfully, especially in challenging markets like Indonesia. With these dimensions as my map, I’m looking for the most promising founders today, to build tomorrow’s strong, scalable businesses.

Background

Adrian Li is an entrepreneur and veteran investor in the Indonesian and Southeast Asian tech industry. As Founder and Managing Partner of AC Ventures, he has invested in over 80 businesses in the past decade, including category leaders such as Stockbit, Shipper, Xendit, Koinworks, Julo, Carsome, and others.

With co-founding experience in both China and Indonesia, Adrian brings a unique perspective and valuable insights to any business. His first startup became the largest live online English training service in China before being acquired in 2010. Adrian then joined Rocket Internet as a Managing Director, building ventures in China and Southeast Asia. In 2014, he launched Convergence Ventures, which later became AC Ventures in 2019.

Adrian graduated from Cambridge University with a BA and MA in Economics and was elected a Hawk in recognition of his contributions to university and national-level judo. He obtained his MBA from Stanford Graduate School of Business.

He is a business mentor at Endeavor, The Founders Institute, and Antler, and is a member of YPO. Adrian is also an endurance race enthusiast having completed over 15 70.3 events and as well as a Full Ironman.